Guides
Business website or social media: do you have to choose?
They serve different goals. Social media captures attention; your website converts and stays under your control. Most of the time, the right answer is to use both together.
Do you have to choose between a website and social media?
No. They play different roles. Social media helps you get discovered and build a connection. Your website is where people check your credibility, hours and prices, and where they contact you.
What each channel does well
The table below summarises how they complement each other.
| Criterion | Business website | Social media |
|---|---|---|
| Ownership | You control the content | Depends on the platform |
| Google search | Strong | Indirect |
| Credibility | High | Variable |
| Ongoing effort | Low after launch | High |
Why your website remains essential
A social profile can be suspended and its display can change without warning. Your website stays your stable point of contact. It is also the page you share in an email, on a business card or in a signature.
How to use them together
Use social media to show your activity and link to a specific page of your website. On the site, offer a simple contact option and up-to-date content. This combination avoids depending on a single channel.